Barcelona, Dec 09, 2011
Telling stories, daydreaming in Marrakech

zero2infinity's bloon and Pure Life Experiences, a perfect fit for third year in a row

For the third consecutive year, zero2infinity attended Pure Life Experiences in order to present bloon to the most exclusive travel designers in the world. In 2009 Pure, a by-invitation only event operated like a private club, saw the birth of the bloon project, when zero2infinity’s CEO and founder Jose Mariano Lopez Urdiales unveiled this groundbreaking concept for space tourism that is not only safe and accessible, but also green by design and sustainable. Three years later, Pure has become zero2infinity’s annual rendezvous with travel agents willing to offer their clients unique experiences.

In Pure’s first edition in 2009, Jose Mariano Lopez-Urdiales was invited to participate in the panel for the inaugural conference entitled “High Emotion, Low Impact” with the aim of providing valuable insights into maximizing the emotional return on clients' travel experiences whilst creating minimal environmental impact.

Serendipity wanted that this edition’s title was “The Importance of Storytelling”, a theme closely related to the core of zero2infinity's mission: providing the dream of seeing the Earth from near-space and raising awareness of our place in the cosmos.

During the inaugural conference, a panel of experts explained how the high end travel market is shifting towards something more than just providing destinations or experiences, focusing on providing whole stories to be lived, told and remembered and that will be a part of ourselves.

Thoughout the three days of Pure Life Experiences, that took place in Palais de Congrès in Marrakech (Morocco), the zero2inifnity team held over fifty pre-scheduled meetings with leading international Private Travel Designers, as well as tens of other informal meetings during the free networking hours and the cocktail parties and dinners that the organization hosted in some of the most premium hotels in Marrakech.

 
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